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Why Sarawak needs a soft power media strategy.

Malaysians know very little about Sarawak.  This severely limits our (Sarawak’s) ability to integrate, and more importantly to influence. Because what good is an ‘equal partner’ without influence? And faced with an identity crisis and the dual threats of ethnocracy and theocracy, the country needs Sarawak to make its voice heard now more than ever. […]

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