About
About Me
Helping Brands Grow Through Authentic Content and Creative Strategy
Welcome to my digital corner—where compelling storytelling meets strategic content creation. I help businesses, startups, and individuals build a powerful online presence through services such as SEO content writing, responsive web design, video editing, research work and social media content curation. Whether you’re launching a new brand or looking to scale your content strategy, I bring a creative, results-driven approach to every project. (Contact me to collaborate.)
Currently, I’m also honoured to be part of a landmark project—the development of a world-class cultural museum in Bintulu, Sarawak, showcasing history through immersive and digital storytelling.
As a strong advocate for freelance freedom and the remote work lifestyle, I’m continually grateful that I get to do what I love—crafting digital content that connects and inspires. With a background in Public Relations, Journalism, and Entrepreneurship, and a degree in Media Studies from Auckland University of Technology, I bring both passion and professionalism to every collaboration.
This blog is where I share my real-world insights as a digital content creator—the wins, the mistakes, and the lessons learned along the way. If you’re interested in growing your brand online, navigating the freelance creator economy, or simply learning how to craft content that resonates, you’re in the right place.
Let’s create something meaningful together.
What I Do
1. Creative Storytelling
Creating content for social media is essential for building brand awareness and driving the growth of your business or organization. But it’s not just about showing up—creating the right kind of content is what truly makes an impact.
With years of experience producing high-performing content across various platforms, I understand how to craft videos, graphics, and copy that align with your messaging and achieve your marketing goals. Whether you’re aiming to boost engagement, tell your brand story, or convert followers into customers, I can help you deliver content that connects and performs.
Video
Whether it’s compilation videos, social news clips, real estate walkthroughs, or 30-second promotional shorts, selecting the right type of video content is essential for maximizing your social media ROI. Not every goal requires video—but when it does, choosing the right video marketing strategy can help you achieve results efficiently and effectively.
If you’re looking to hire a social media content creator who understands what drives views, engagement, and conversions, you’re in the right place. From concept to execution, I’ve produced a wide range of high-performing video content tailored to different platforms and industries—each crafted with a clear purpose and measurable impact.
Graphics posts
Information can be conveyed in a multitude of ways, not least with the use of graphic posts. A well designed graphic post like a simple infographic can capture the audiences’ attention while conveying complex information in a succinct but powerful way, which also lends itself to increased shareability on social media.
2. Writing services
My background in newspaper journalism, public relations and marketing makes me well suited to your writing needs, whether it is copywriting, ghost-writing, or writing articles, blog posts and press releases.